A NEW STANDARD
IN HEART DISEASE DIAGNOSIS FOR WOMEN
The Heartlanta Origin Story
EARLY DETECTION. COMFORT. IMPROVED OUTCOMES.
A LIFE-SAVING MEDICAL INNOVATION
MADE BY WOMEN FOR WOMEN
HEART DISEASE IS KILLING 1 IN 4 WOMEN EVERY YEAR!
If women wear workout bras to exercise why wouldn’t they be allowed to wear them during the high impact aerobic activity required for an echocardiogram? So we asked, "Why aren't women wearing a bra during this exam?" Women did not have the option, until now. The Heartlanta Bra solves this problem! The stress echocardiogram test is classified as a high-impact aerobic activity.
What is a Stress Echocardiogram Test?
The Heartlanta Bra is uniquely designed for women’s bodies during stress echocardiogram tests. The Heartlanta Bra makes screening easier, more comfortable and less stressful all while achieving more accurate results. The Heartlanta Bra delivers a new standard of care and makes it more comfortable for a woman to seek lifesaving evaluations.
PRODUCT STRATEGY
Raise awareness of women’s heart disease
Educate women about the warning signs
Provide encouragement to seek physician-guided screenings
Ensure all women get tested - respectfully
A STRESS ECHOCARDIOGRAM IS STRESSFUL
Being topless is humiliating, nerve wracking, uncomfortable and stressful.
Today, more than 80% of cardiologists are men and not experiencing discomfort.
Unsupported and unsecured breast tissue rubs on electrodes during testing.
Currently showing more than 26% false positive test results from many female related factors.
Cardiac tests were designed by men for men
80 % of cardiologists are men and, although they have the best of intentions, many are unaware of the discomfort, pain and embarrassment that bra-less women experience during their stress echocardiogram testing. Running without a bra makes the stress test, stressful! Plus, women have a 25% chance of having inaccurate results possibly due to unsecure breast tissue.
“It’s time for your stress chocardiogram test.
Please remove your shirt and run topless on the treadmill.”
THE INNOVATIVE HEARTLANTA BRA!
The Heartlanta Bra was created specifically to be worn by women during stress echocardiogram tests. Our patented bra is efficient and functional. It provides breast support, comfort and modesty during testing. More importantly, it has the potential to improve the quality and accuracy of EKG results by lifting the breast tissue off the electrodes.
The Heartlanta Bra project seeks to raise awareness of women’s heart disease, educate women about the warning signs and encourage them to seek physician-guided screenings. We have assembled a world-class team of cardiologists, medical advisors and women’s health advocates.
GREAT PRODUCT & GREAT TEAM
Friends of Heartlanta Bra
